If you serve a geographic area — a city, region, or neighborhood — local SEO is how you show up when someone searches "web designer near me" or "plumber Portland." National tactics won't cut it.
Google Business Profile is non-negotiable
Claim it, complete every field, add photos, collect reviews, and post updates. An optimized GBP often outranks a weak website for local pack results.
NAP consistency
Your name, address, and phone number must match exactly across your website, GBP, directories, and social profiles. Inconsistencies confuse search engines and erode trust.
Location pages done right
If you serve multiple areas, create dedicated pages with unique content per location — not copy-paste city name swaps. Mention local landmarks, case studies, and community involvement where genuine.
Reviews and reputation
Ask happy clients for Google reviews. Respond to all of them — positive and negative. Review velocity and rating influence local rankings and click-through rates.
We build sites with local SEO baked in from the structure up. Get a local SEO audit with your next project quote.