We've launched dozens of sites. The failures that sting are never the big creative debates — they're broken forms, missing redirects, and analytics that stopped tracking. This checklist is how we prevent that.
Content and SEO
Every old URL has a 301 redirect. Title tags and meta descriptions are set. XML sitemap submitted. Robots.txt allows indexing. Structured data validates in Google's rich results test.
Forms and integrations
Contact forms deliver to the right inbox. CRM connections fire test leads. Newsletter signups sync correctly. Spam protection is enabled without blocking real users.
Cross-browser and device testing
Chrome, Safari, Firefox, Edge. iOS and Android. Tablet breakpoints. Print styles if relevant. We don't assume "it works on my machine" is good enough.
Performance baseline
Lighthouse scores documented. Core Web Vitals within targets. Images compressed. Caching configured. CDN serving static assets if applicable.
Analytics and tracking
GA4 or GTM firing on all templates. Conversion events defined. Search Console property verified. Baseline metrics captured so you can measure improvement.
Planning a redesign? We'll run this checklist for you — or build the site right the first time.